Market and survey research plays an important role in helping businesses, public bodies and other organizations make informed decisions. When you participate in research conducted by MMarket Solutions Ltd (“MMarket Solutions”, “MMS”, “we”, “us” or “our”), we are committed to respecting your privacy and protecting your personal information.
This Privacy Policy explains how we collect, use, store, share and protect personal information in connection with market and social research conducted by MMarket Solutions, including telephone (CATI), online, face-to-face and qualitative research.
For the purposes of this Policy, “personal information” or “personal data” means information relating to an identified or identifiable living individual.
We process personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
MMarket Solutions Ltd is a market research company specializing in telephone and other research methodologies.
Our registered details are:
MMarket Solutions Limited
64 New Cavendish Street
London
W1G 8TB
United Kingdom
Company number: 05120050
For privacy enquiries, please contact:
Email: info@mmarketsolutions.co.uk
Our role under data protection law depends on the circumstances of each research project.
For some activities, MMarket Solutions acts as a data controller, meaning that we determine the purposes and means by which personal data is processed.
For research commissioned by a client, MMarket Solutions may act as a data processor, processing personal data on behalf of and in accordance with the instructions of the client, where the client is the data controller.
In some circumstances, MMarket Solutions and another organization may each have separate or joint responsibilities as controllers.
Where appropriate, respondents will be informed about the identity of the organization commissioning the research and/or the relevant data controller. There may be circumstances in legitimate market research where the identity of the commissioning client cannot be disclosed before or during an interview because doing so could influence responses or compromise the integrity of the research. Where this applies, appropriate information will be provided where required and when it can be disclosed without affecting the research.
When MMarket Solutions conducts research, our interviewers, invitations and questionnaires identify MMarket Solutions and explain the research nature and purpose of our contact.
We may contact you:
Depending on the project, contact details may have been provided by the organization commissioning the research, obtained from reputable business or research sample providers, sourced from publicly available professional or business information, or obtained directly from you.
Participation in our research is voluntary. You may decline to participate, decline to answer a particular question, or withdraw from an interview at any time.
We do not use research as a means of selling or marketing products or services to respondents.
The information we collect depends on the nature and purpose of the particular research project and may include:
We seek to collect only information that is relevant and necessary for the particular research project.
Where research requires the collection of special category personal data, we will ensure that an appropriate lawful basis and condition for processing applies and provide any additional information required by law.
MMarket Solutions processes personal data only where there is an appropriate lawful basis.
Depending on the circumstances, our lawful basis may include:
Where we rely on consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
MMarket Solutions treats respondent confidentiality as a fundamental part of the research process.
Our employees and interviewers are required to comply with our confidentiality, security and data protection requirements.
Unless we tell you otherwise and have an appropriate lawful basis, research findings are generally provided to our clients in aggregated or anonymized form.
We will not disclose your identity together with your individual research responses to a client or another third party unless:
We will never sell your personal information.
Some telephone or online research interviews may be recorded for quality control, training, validation, transcription or research purposes.
Where calls or interviews are recorded, respondents will be informed as appropriate.
Recordings and transcripts are treated as confidential research information and access is restricted to authorised personnel and, where applicable, authorised clients or service providers for legitimate research purposes.
Where recordings or transcripts contain identifiable personal information, they are handled in accordance with this Privacy Policy and the requirements applicable to the specific research project.
We may use trusted third-party service providers to support our research activities, including providers of:
Where these organizations process personal information on our behalf, we require appropriate contractual, confidentiality and security protections.
We may also provide research information to the client that commissioned a study in accordance with the agreed research methodology, applicable data protection requirements and information provided to respondents.
Some research projects involve clients, respondents or service providers located outside the United Kingdom.
Where personal data is transferred internationally, MMarket Solutions takes appropriate measures to ensure that the transfer complies with applicable data protection legislation.
Where required, these measures may include transferring information to countries covered by applicable adequacy regulations or using recognized contractual safeguards or other legally permitted transfer mechanisms.
We take appropriate technical and organizational measures designed to protect personal data against unauthorized or unlawful processing and against accidental loss, destruction, alteration or disclosure.
Access to personal information is limited to personnel and service providers who require access for legitimate business or research purposes and who are subject to appropriate confidentiality obligations.
Our employees are required to comply with our policies and procedures concerning confidentiality, information security and privacy.
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including completion and quality control of the relevant research project, fulfilment of contractual obligations, and compliance with legal, regulatory or professional requirements.
Retention periods may vary depending on the nature of the information, the research project, client requirements and applicable legal obligations.
Where MMarket Solutions acts as a data processor, personal data will be retained and deleted or returned in accordance with the instructions and contractual requirements of the relevant data controller.
When identifiable personal data is no longer required, it will be securely deleted, destroyed or anonymized.
Backup and archived information is retained within controlled systems and deleted or overwritten in accordance with our applicable retention and backup procedures.
Depending on the circumstances and applicable law, you may have the right to:
These rights are subject to certain legal conditions, restrictions and exemptions.
You will not normally be required to pay a fee to exercise your data protection rights. We may, however, charge a reasonable fee or refuse to act where permitted by law, for example where a request is manifestly unfounded or excessive.
We will respond to valid requests without undue delay and normally within one month, subject to any extension permitted by applicable law.
We may request information reasonably necessary to confirm your identity before responding to a request.
To exercise your rights, please contact us at:
If you have concerns about how MMarket Solutions has handled your personal data, we encourage you to contact us first so that we can investigate and address your concerns.
You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
If you are located outside the United Kingdom, you may also have the right to contact the relevant data protection supervisory authority in your country.
MMarket Solutions does not knowingly invite children under the age of 16 to participate in research without appropriate safeguards and, where required, the permission of a parent, guardian or other responsible adult.
Where a research project specifically involves children or young people, we will apply additional procedures appropriate to their age and the nature of the research.
Standard online research surveys may collect certain technical information automatically, such as IP address, browser type, operating system and date/time information.
This information may be used for purposes such as survey administration, security, fraud prevention, quality control and optimization of the respondent experience.
Where cookies or similar technologies are used beyond those strictly necessary for operation of a research service, appropriate information and choices will be provided in accordance with applicable law.
Participation in research will not result in commercial marketing communications unless you have separately agreed to receive them.
We take reasonable steps to ensure that personal information we use on an ongoing basis is accurate and, where necessary, kept up to date.
If you believe information we hold about you is inaccurate or incomplete, please contact us and we will consider your request to correct it.
In addition to our legal data protection obligations, MMarket Solutions conducts its research with regard to applicable professional market research standards and codes, including relevant MRS and ESOMAR requirements.
We are committed to maintaining respondent confidentiality and ensuring that participation in genuine research is not used as a disguised means of sales or marketing.
We keep this Privacy Policy under regular review and may update it from time to time to reflect changes in our research activities, technology, professional standards or legal requirements.
The latest version will be published on the MMarket Solutions website and the date of the most recent update will be shown at the top of this Policy.
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or wish to make a complaint about our handling of your personal information, please contact:
Managing Director
MMarket Solutions Ltd
Email: info@mmarketsolutions.co.uk
Registered office:
MMarket Solutions Limited
64 New Cavendish Street
London
W1G 8TB
United Kingdom
Company number: 05120050
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