Market and survey research serves an important function in society. Businesses and governments are able to make informed decisions through survey research. As a survey participant, your opinions may help companies develop new products, make existing ones better, and improve customer service or employee satisfaction. Political organisations and governments also rely on survey research to develop laws and policies that the public wants or needs.
Your privacy is important to us and when you participate in research conducted by MMarket Solutions Ltd, you can be assured that we will take all reasonable steps to protect your privacy.
This Policy explains how we collect, store and use the personal information you provide when taking part in an online, face to face or telephone market research survey for MMarket Solutions Ltd (MMS, MMarket Solutions).
For the purpose of this Policy, the definition of ‘personal information’ is information which relates to and can identify a living individual.
When MMarket Solutions Ltd conducts research, our interviewers/invitations and questionnaires clearly identify us and explain the purpose(s) of our contact. When we contact you, generally in person, by telephone, by email or by post, we do so for one of the following purposes:
Occasionally, we may contact you for one of these other purposes:
When you participate in our research, we may ask you for a range of information, including, for example, your personal opinions, and demographic information, such as your age and household composition. You may decline to answer any questions or withdraw from participation in a study at any time.
We never knowingly invite children under the age of 16 years to participate in research studies without consent. If it is necessary and appropriate to a particular project to directly involve children under the age of 16 years, we take measures to ensure we have been given permission by the responsible adult to the interviewer.
We will never misrepresent ourselves or what we are doing. If you receive an email that concerns you, purporting to be from MMarket Solutions Ltd, please let us know as shown below in ‘How to contact us’.
We take appropriate technological and organisational measures to protect the personal information submitted to us, both during transmission and once we receive it. Our security procedures are consistent with generally accepted commercial standards used to protect personal information.
All our employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy.
We adhere to the following standards and industry requirements:
Your survey responses and personal information may be collected, stored, transferred or processed by 3rd party service providers for research-related purposes, such as data processing, and fulfilment of prize draws or other incentives both within and outside the EEA. They are all contractually bound to keep any information they collect and disclose to us or, we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.
We require these companies to safeguard all personal information in a way that is consistent with MMarket Solutions’s measures and as regulated by law.
We combine your survey responses in a given survey with the responses of all others who participate and report those combined responses to the client that commissioned the study, unless one or more of the following criteria are met.
The only exceptions when we may disclose your personal information or survey responses to third parties are as follows:
We will never try to sell you anything and we will never sell your name or other details to anyone. We are market researchers interested only in your opinions.
Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing. They are used by web developers to help users navigate their websites efficiently and perform certain functions. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server.
MMArket Solutions Ltd does not use cookies on standard online market research surveys.
For behavioural tracking research, we use optional cookies / software applications that are available only to members of our panel who have agreed to participate in our behavioural tracking research. The information that we collect from members who participate in this programme is used strictly for research purposes and is designed to help advertisers and websites develop relevant and useful content for online consumers. No commercial messages or communications will be directed to you as a result of taking part in this research. Members may discontinue their participation in this programme at any time by following the instructions that are available to them when they are logged into our panel members’ site.
As is true of most online surveys, we gather certain information automatically and store it in survey data files. This information may include things like Internet Protocol addresses (IP address), browser type, Internet service provider (ISP); referring/exit pages, operating system and date/time stamp.
We use this automatically collected information to analyse trends such as browser usage and to administer the site, e.g. to optimise the survey experience depending on your browser type.
MMarket Solutions Ltd takes all reasonable steps to keep personal information in its possession or control, which is used on an on - going basis, accurate, complete, current and relevant, based on the most recent information available to us. We rely on you to help us keep your personal information accurate, complete and current by answering our questions honestly.
To request access to personal information that we hold about you, you should submit your request in writing at the e-mail address or postal address shown below in ‘How to contact us’ (this may incur a £10 fee per request). You may be required to provide evidence to validate your identity and sufficient details to enable us to locate such personal information. You may be able to access your personal information and correct, amend or delete it where it is inaccurate.
We will endeavour to provide your requested personal information within 40 days of receiving your access request. If we cannot fulfil your request, we will provide you with a written statement explaining why this has been denied.
Personal information will be retained only for such period as is appropriate for its intended and lawful use. Personal information that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.
As part of the policy and as required in certain instances the law, our electronic systems are backed up and archived. These archives are retained for a defined period of time in a strictly controlled environment. Once expired, the data is deleted and the physical media destroyed to ensure the data is erased completely.
We keep our privacy policy under regular review and we will always have the most up-to-date policy on this web page. We will record when the policy was last revised.
Questions regarding this policy, complaints about our practices and access requests should be directed to the Managing Director via email at Info@mmarketsolutions.co.uk or in writing to Managing Director, MMarket Solutions Ltd, Chandelier building, 8 Scrubs Lane, NW10 6RB.
We will investigate all complaints and attempt to resolve those that we find are justified. If necessary, we will amend our policies and procedures to ensure that other individuals do not experience the same problem.
Our registered name and address is: MMarket Solutions Limited, 64 New Cavendish Street,
London W1G 8TB (company number 05120050).
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