Boost your business with MMS
Our Aproach
Good B2B interviewers have a different temperament to consumer researchers: they require more patience, a higher level of professionalism and a natural curiosity prompting them to explore and understand related research topics.
Strategic Development
This allows them to build rapport with gatekeepers and respondents by imparting a sense of shared interest and buy-in by highlighting the rationale and importance of the research. This in-turn leads to higher booking rates, enhanced interviewee engagement and, as a result, better quality data capture and improved response rates.
Solid Experience
All interviewers at MMS have this outlook and in addition, all have at least two years relevant experience of delivering B2B interviews with Senior level company respondents backed up by a rigorous programme of training.
