CATI Features
Speeds up the data collection process
CATI blends technology and human interaction to streamline the data collection process. Our skilled interviewers utilise CATI to conduct telephone interviews with pinpoint accuracy, ensuring that we connect with the individuals who hold the key insights for your research objectives. This approach saves time and resources while elevating the quality of the data collected.
Centralizes our workforce
Our CATI team consists of more than 150 highly experienced interviewers operating from our centralized London office, all markets are conducted under the same roof and projects don’t get lost in translation. We call all major markets only using native language speakers in all time zones and regions.
Enters real-time data for real-time insights
One of CATI's standout features is its real-time data entry capability. As our interviewers engage in conversations, they simultaneously input the responses into the system. This immediate data entry eliminates the need for manual transcription, minimising the chances of errors and discrepancies. The result? Fresh insights at your fingertips, available for analysis as soon as the interview concludes.
Enables global insights - Precision at scale:
Our CATI presence spans the globe, allowing us to tap into diverse markets and demographics. Whether you're targeting specific regions or seeking a worldwide perspective, our CATI capabilities enable us to reach out and connect with respondents regardless of geographical boundaries. This global reach ensures that your research insights transcend borders.
It's accurate and fast
Accuracy and speed are essential partners for market research. CATI allows us to merge these attributes. The streamlined data collection process ensures that insights are gathered accurately, while real-time data entry accelerates the pace at which you can access and analyse the collected information.
Records all calls
All calls recorded to facilitate verbatim capture without disrupting the interview flow or respondents chosen pace.
Recording is also important in enabling quality assurance to ensure all information respondents share with us is correctly captured.
With the respondents’ permission, recordings can be digitally shared with clients, which can then enrich the data collected with the added insight and immediacy that listening to the interview can provide - the tone of the conversation adding value to the numeric answers collected. We can either upload recordings to an FTP site, or alternatively email WAV files as required.